Creative Implement
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INTEGRATED PARTNERSHIPS

INTEGRATED PARTNERSHIPS

Advertisers! We love them both for their money and for their conditional support in making content that helps their brand land better with a particular audience. It’s fulfilling on a practical as well as a creative level.

COMEDY CENTRAL

In this piece that ran adjacent to Kroll Show on Comedy Central, Nick creates a character--Cowboy Bob--that adores riding horses and cars.
Using the young male, demo-reliable Workaholics, Red Bull got people to take part in their annual Flugtag event. Aggressive goals were surpassed for entries and engagement.
Sam Bee and Jason Jones from The Daily Show with Jon Stewart were enlisted to help promote the new Surface tablet from Microsoft.
For the midterm election, Amy Schumer helped us celebrate politics through a mobile poll designed to highlight AT&Ts capabilities in election season and beyond.
We went to one of the biggest events of the year: Whatever, USA. Host Casey Jost communed with some contest winners and had himself a ball. Awarded Promax Gold.
To keep people around between acts of the Comedy Central series Drunk History, we made some revisionist history spots that ran adjacent to the show. The spots started with similar historical premises (eg: Benedict Arnold) and spun into amusing, show-loyal ways to promote Jack Link's Beef Jerky.
The recurring Comedy Central branded content franchise Product Placement Division pitches Reebok with some visual humor--and a clip-on tie.
Branded Entertainment franchise. Went on the road to do a Focus Group at Romano's Macaroni Grill, where romance--and a deal on wines--was in the air.
Toyota's annual sponsorship that takes a closer look at a comedian's life and how it intersects with the Toyota brand. Branded content for an advertiser that wanted to speak to the Comedy Central audience in context.
PSA parody franchise. Bullying? Peer pressure? Maybe--but definitely a message about chicken.

truTV

truTV/Roku partnership garnering truTV $400k+ media value. Roku fit pretty well into the world of Tacoma FD.
To promote the movie Happytime Murders, we got Brooke--cohost of Hack My Life--to meet Phil Phillips--puppet and star of the movie--to see if they were a match.
A challenge in the real world transitions to an all-out video game contest. And it all pays off for Mountain Dew.